Madeline Herman
Music Enthusiast
Education:
University of Michigan
College of Literature, Arts, and Sciences
Bachelor of Arts in Cognitive Science
Cappo Sales Track Minor
GPA:
3.9/4.0
Organizations:
Pi Sigma Epsilon Business Fraternity, Michigan Advertisement and Marketing Club
Lloyd Hall Scholars Program
Address:
Highland Park, NJ 08904
Email:
A Bit About Me
I'm Maddie Herman, a recent University of Michigan graduate, enthusiastic strategist and branding aficionado. I'm all about understanding how consumer behaviors shape creative realms like music and fashion, and believe in the importance of innovation to blend the power of artists, brands, and global impact.
My journey has led me from collaborating on various consulting projects to diving into licensing and global partnerships. With a proven knack for orchestrating impactful marketing campaigns, nurturing strategic alliances, and weaving holistic solutions, I aim to revolutionize the interplay between culture, branding, and creative engagement to cultivate lasting experiences. I'm excited to bring my skills to the table, and help foster authentic connections and reshape how individuals interact with brands. Let's connect and explore the opportunity for creative collaboration!
Work Experience
BRABAR
Marketing Associate
2017 - Present
AISHA MCSHAW
Administrative and PR Assistant
2022
WHP Global - Lotto Brand Team
Licensing Intern
2022
Service First
Consulting Project Manager
2021
Ladder
Consulting Project Manager
2021
I pioneered a social media engagement program that enhanced customer experience, boosted brand awareness by 20%, and fostered authentic conversations within the online community. Through SEO-driven content, I created over 15 informative blog posts, driving organic website traffic and bolstering domain authority. Additionally, I orchestrated a successful micro-influencer strategy, resulting in a 35% increase in followers, elevated brand awareness, and enhanced credibility.
I provided crucial operational support by managing executive calendars, facilitating communication, and preparing sales reports. I efficiently coordinated promotional events and travel, liaising with vendors, and skillfully managing budgets, contributing to streamlined operations and effective event execution.
I meticulously analyzed licensing agreements, enabling the establishment of an efficient system for meetings with international licensees. I communicated effectively with over 20 licensees, managed marketing initiatives, budgets, and payment obligations, and played a pivotal role in fostering strong business partnerships.
I developed a competitive social media strategy, crafting a cohesive holiday campaign and leveraging marketing tools for increased purchasing efficiency. My market research efforts resulted in valuable insights, including surveys involving 200+ college students, leading to improved pricing recommendations and the establishment of 7+ partnerships.
I led a team of six analysts, strategically organizing initiatives for organic community growth. By conducting in-depth SEO analysis and analyzing 100+ interviews, I successfully expanded Ladder's member base. Additionally, I designed and implemented a structured Referral Program, incentivizing users with a point system and giveaways, leading to a remarkable 115% increase in community members.
Let's Get
Social
